SunnyBee was founded by people with extensive experience in supply chain, logistics, branding and marketing. Coming from Finance, Consulting, Automotive, IT, and Supply Chain backgrounds, the team put together an ambitious plan to not only sell high quality fruits and vegetables, but to drastically change the industry as it is operating today. Championing transparency of business practices, encouraging a marriage of scientific and traditional farming practices, and above all, emphasizing respect and admiration towards farmers, the SunnyBee team hopes that one day, thanking the farmer for being quality-focused while shopping for vegetables at your local kirana store isn't such a wild idea.

Leadership Team

KARTHIK JAYARAMAN

An Alumnus of IIT Madras, Purdue University, Indian School of Business, and McKinsey and Company, with 16 years of experience across engineering, automotive and management consulting. Karthik drives the overall architecture of the venture, with particular focus on sourcing, processing, supply chain operations and setting up business processes.

SANJAY DASARI

An Alumnus of Babson College of Entrepreneurship specializing in Finance and Brand Management. Sanjay drives the entire front end operations including top line growth, brand building, creation and management of distribution channels, merchandising, marketing, and forming strategic front end alliances and partnerships.

CHINNA PARDHASARADHY

Chinna Pardhasaradhy drives financial controls and leads analytics efforts at WayCool. Chinna is an M Com and an ICWA Graduate. He is also certified in Operations Management from IIM Bengaluru and in Business Analytics from ISB. He has led Internal Audit and built and driven enterprise risk management frameworks across a number of companies. Chinna has also driven large transformational programs, such as an across-the-board cost reduction effort, operating working capital reduction and building sales and marketing analytics, at Ashok Leyland.

VIGNESH KUMAR MANOGARAN

Vignesh is a graduate of IIM Bangalore with leadership experience of 9 years spanning advisory, business planning and strategy, and P/L ownership. He’s worked at McKinsey and Co. and as a change leader in TVS (Rs 5000 crore automotive after-market organization). Vignesh is responsible for expanding all supply chain and sourcing operations, including driving continual improvement of existing systems and efficiency.

SENDHIL KUMAR NATARAJAN

With an MBA and over a decade of experience in ERP solutions for supply chain management, Sendhil heads purchasing, sourcing, and new source development. He spent 5 years developing his own 70 acre farm, and 5 years running an independent F&V retail store. With his experience, he ensures high quality sources and mutually beneficial contracts with farmers.

SUBRAMANIAN AKKULAN

Subu drives all the technology related activities at SunnyBee, with over 20 years of experience in automation and innovation. He previously built the complete IT backbone for one of USA's largest and fastest growing processes food manufacturers, and led Cognizant's automation programs before joining us.

Board of Advisors

Vinod Dasari

Managing Director of
Ashok Leyland

CK Ranganathan

Founder and Chairman of
CavinKare Pvt Ltd

Rohit Koshi

Head Chef at
5 Star Hotels

Dr. Thamizholi

University of Madras,
Applied Anthropology

Ishwar Subramaniam

Founder mSupply.com

Deepak Garg

Founder Rivigo Logistics

Ramesh Mangaleswaran

Senior Director,
McKinsey and Company

Dr K Balasubramaniam

Former director at MS Swaminathan Research Foundation,
Vice President of Commonwealth of Learning, Vancouver, Canada.

Dr R Ramasubramaniyan

Director – National Agro Foundation

Dr Harinder Singh Oberoi

Professor of Post-Harvest Management at Indian Institute of Horticultural Research

Dr S Bhuvaneshwari

is Senior Scientist (AS&PE), Division of Post Harvest Technology and Agricultural Engineering, Indian Institute of Horticultural Research, Bengaluru.